March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

These Clever McDonald’s Outdoor Ads Have Giant Bites Taken Out of Them

Imagine having a client like McDonald’s that is so globally famous that you don’t even need to display the brand’s logo or name in ads. TBWA\Paris, which has worked with McDonald’s in France since 1985, has leveraged the power of the fast food brand’s menu in its latest campaign, which features out-of-home ads of a…
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