May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Not a merger

AUCKLAND, Monday: M+AD yesterday characterised a new relationship beween Transtasman agencies as “a merger” – the result of a confusing media release.

“Thanks so much for posting the Aruga announcement,” says Louise Bentley. “A couple of corrections … 


“The Aruga and Energi entities are separate and have completely different shareholdings.”


“I’m still very much MD of Energi. Can you please update this as it will cause concern in many areas, the clients is really the only area of concern I’m concerned about.

“It’s not a merger.

“The Aruga and Energi entities are separate and have completely different shareholdings.”


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