A giant Barbie towers over Dubai's business district, unfixing her long limbs from a plastic Mattel box as tall as...
Taking
In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a...
Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and...
Despite their perilous position, some companies still aren't preparing for the end of third-party cookies. But the lack of testing...
After decades of working on sustainability with heavy industries, I've had the pleasure of taking a deep dive into the...
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it...
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BetterWatch Out The Federal Trade Commission has no...
Marketers on the Move is an ongoing monitor of the new roles being taken on by marketers as they advance...
How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on...