The Brandtech Group, formerly You & Mr Jones, is in negotiations to acquire digital marketing company Jellyfish. Top line Launched...
Talks
Despite uncertain economic conditions globally, Publicis Groupe has forecast a stronger financial year than predicted with potential organic growth of...
Less than a month after upfront week began, networks can already see the upfront market finish line. That includes NBCUniversal,...
Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is...
MediaWorks has successfully launched its new, refreshing style of news and talk radio, Today FM, with a nationwide marketing campaign...
Twitter chief customer officer Sarah Personette took to the Brandweek "stage" this week to discuss the social network's commitment to...
AUCKLAND, Today: Truth and Soul Inc podcaster (and Herald on Sunday columnist) Paul Catmur writes: “To get around the lockdown,...
Since becoming WPP's CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards...
Be sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video...
Episode two of Adweek's newest series, The Most Powerful Women in Sports features Tampa Bay Buccaneers' assistant defensive line coach...