Can the digital ad industry’s signal-loss pain be Experian’s gain? Experian has two new identity-focused products that simplify its marketing...
TapAd
Cheerio, Europe. Experian-owned Tapad is exiting its European business after seven years in the market. Tapad will stop the delivery...
Proprietary cookieless identifiers – seems like everybody’s got one these days. “It’s obviously reactive to the impending demise of the cookie,”...
As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company...
Guess telcos really aren’t that into ad tech after all. On Thursday, Norwegian telco Telenor sold cross-device company Tapad to...
Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad...
Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail...
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or...