When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery...
targeting
An interview withJeremy HlavacekCCODigital media consumption is on the rise, but the supply of high-quality data signals is dwindling. “The...
Uber Advertising; it’s getting there. The rideshare company formally organized a new segment of the business called Uber Advertising on...
Sponsored post byAlbert NietoCo-founder and Co-CEOSeedtagSPONSORED BY:You can read hundreds of think pieces on new approaches to targeting in a...
Brands like Mercedes-Benz are reevaluating their approach to targeting as the clock (supposedly) ticks down on third-party cookies in Chrome....
Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy...
Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public...
Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that...
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered...
Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s...