Organic revenue growth for IPG sank 1.7% YOY, with a 2.5% drop in the US. The holding company said a...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the...
When an ad tech company goes belly up – and its destiny is being decided by indifferent creditors – it...
The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open...
The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry....
Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully...
MadHive, the CTV ad buying platform, announced a $ 300 million investment from Goldman Sachs. It hopes to add more...
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech...
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while...