The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry....
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Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully...
MadHive, the CTV ad buying platform, announced a $ 300 million investment from Goldman Sachs. It hopes to add more...
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech...
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while...
Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs...
Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The LUMA Escape LUMA Partners – the investment...
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas I found the FAST ad experience...