Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3...
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Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into...
Organic revenue growth for IPG sank 1.7% YOY, with a 2.5% drop in the US. The holding company said a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the...
When an ad tech company goes belly up – and its destiny is being decided by indifferent creditors – it...
The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open...
The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry....
Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully...
MadHive, the CTV ad buying platform, announced a $ 300 million investment from Goldman Sachs. It hopes to add more...
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....