From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also...
tech
Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best...
PubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for...
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more...
CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at...
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering...
Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted...
AUCKLAND, Today: TBWA\Group New Zealand is pleased to welcome Simon McCorkindale as the new Technical Director for Digital Arts Network...
AUCKLAND, Today: Digitas New Zealand has ramped up its tech game by bringing on Suzanne Everett as the new Head...