SSP, meet PET. Supply-side platform TrustX has been spun out of publisher trade group Digital Content Next (DCN) and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising. As part of the deal, which was announced on Monday, Symitri is getting $ 5 million in funding from […]
The post TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion