May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Big Tech Is Embracing Neutral Buy-Side Infrastructure

The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry. Within this complex landscape, tech giants such as Google, Facebook and Amazon reign supreme, wielding control over data, platforms and buy-side ad tech. However, the very nature of their dominance poses a challenge, as they…
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