The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is...
tech
Are you tired of SPACs already? Too bad! There are more SPACs. Another market entrant is the performance advertising company...
A number of longtime programmatic veterans have shifted to independent consultancies, since so many brands, publishers and tech companies need...
Gap is acquiring a startup that makes it easier for customers to virtually try on clothes as part of the...
The field of public ad tech and digital media companies is growing large – both in number of companies and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen...
Remember the last time a banner ad caught your eye? Same. But one way that advertisers have overcome the low...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecomm Dollar Signs The pandemic fueled a massive shift...
The past few months have been wild for online advertising. Apple has implemented its AppTrackingTransparency (ATT) framework, and Google announced...
Wall Street can’t get enough of ad tech – creating a hot market for stocks and making quarterly earnings a...