Unified ID 2.0, a new-age digital advertising identifier, is coming to television, a medium that's searching for new ways to...
Tech’s
Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Platform check Australians started seeing links from news publishers...
2020--what a year--one that many will be glad to see the back of. But it's also one that will haunt...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Key Insights: Regulatory scrutiny took longer than expected, putting pressure on financing. Taboola attempted to renegotiate a $ 250 million...
The mysterious exchange of people's online information starts with pen and paper. Contract negotiations between buy-and sell-side advertising platforms are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last...