NBC And Telemundo’s Station Groups Embrace The Programmatic Possibility For Local

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Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV environment – local station groups aren’t far behind. NBCUniversal Owned Television Stations is laying the foundation for greater addressability at the local and regional level. The division houses 39 NBC and Telemundo local TV stationsContinue reading »

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