VideoAmp Inks TV, OTT Supply Deals To Bring More Cross-Screen Inventory To The Upfronts

Automation is coming to the upfronts, slowly but surely. What’s been the holdup? Healthy skepticism and reticence to change, more than anything else, according to Jay Prasad, chief strategy and business officer at VideoAmp. The video ad startup has recently partnered with a slate of programmers and OTT distributors, including A&E Networks, AMC Networks, TubiContinue reading »

The post VideoAmp Inks TV, OTT Supply Deals To Bring More Cross-Screen Inventory To The Upfronts appeared first on AdExchanger.

Read more