With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
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Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when...
The advertising and ecommerce market had a soft Q3 and October. But Integral Ad Science (IAS) had a healthy Q3....
To kick off the annual Riyadh Season sports and entertainment festival in Saudi Arabia, current World Boxing Council champion Tyson...
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through...
When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren't thrilled. "The feedback was not encouraging, I'll...
Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in...
Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023,...
LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion...
The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that...