The Mainstreaming Of Supply-Path Optimization

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Supply-path optimization (SPO) is sometimes described as a way to reduce supply sources or consolidate multiple supply partners. When you consider how header bidding hasContinue reading »

The post The Mainstreaming Of Supply-Path Optimization appeared first on AdExchanger.

Read more

Food52 Turned Instagram Into Its Fastest-Growing Social Sales Channel

With its impeccable food styling, Food52 has always been a natural fit for Instagram. When the online food publisher started posting on Instagram, it viewed the platform as a place for community building and brand awareness, said Kaitlin Bray, Food52’s director of social media director. But as Instagram cooks up more shopping-driven features, Food52 findsContinue reading »

The post Food52 Turned Instagram Into Its Fastest-Growing Social Sales Channel appeared first on AdExchanger.

Read more

Can Publishers Survive In A Fully-Deterministic Opt-In World?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. It’s October, five months after the General Data Protection Regulation (GDPR) went into effect, and we – well, most ofContinue reading »

The post Can Publishers Survive In A Fully-Deterministic Opt-In World? appeared first on AdExchanger.

Read more

How RockYou CEO Revitalizes Distressed Media Properties

RockYou specializes in acquiring down-and-out digital properties and managing them through their decline. The San Francisco-based company adopted that business model because it nearly went out of business itself in 2009, when Facebook decided it was done with social gaming apps on its platform. At the time, RockYou was a top social gaming app developerContinue reading »

The post How RockYou CEO Revitalizes Distressed Media Properties appeared first on AdExchanger.

Read more

GDPR: Leveling The Playing Field Or Flattening Publishers?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ivan Ivanov, chief operating officer at PubGalaxy. The General Data Protection Regulation (GDPR) has positive intentions, aimed primarily at controlling the data practices of large corporations. Many hoped the regulation would begin to level theContinue reading »

The post GDPR: Leveling The Playing Field Or Flattening Publishers? appeared first on AdExchanger.

Read more

A Year In First-Price

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. It’s been a year, give or take, since the dominoes started to fall in the direction of first-price auctions. Our industry wasn’t fullyContinue reading »

The post A Year In First-Price appeared first on AdExchanger.

Read more

GDPR And Consent: Calm Before The Storm?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A few days ago, I read an interesting exchange on Twitter. A well-respected newspaper editor-in-chief advocated for digital news being free, like the newspaper he had,Continue reading »

The post GDPR And Consent: Calm Before The Storm? appeared first on AdExchanger.

Read more

3 Reasons Publishing And Ad Data Loses Value

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Manoochehri, chief technology officer at Switchboard Software. Why do data projects continue to fail at an alarming rate? Gartner estimates that through 2017, 60% of data projects never get past preliminary stages.  There are common reasonsContinue reading »

The post 3 Reasons Publishing And Ad Data Loses Value appeared first on AdExchanger.

Read more

What An Agency Can Teach A Publisher: Gallery Media Group CEO On Being Part Of VaynerX

A year and a half ago, Gary Vaynerchuk bought PureWow, bringing together an agency and publisher under one parent company called VaynerX. “We thought we were fast before the acquisition, but we are faster than ever before,” said Ryan Harwood, CEO of Gallery Media Group, which houses both PureWow and ONE37pm, a just-launched men’s lifestyleContinue reading »

The post What An Agency Can Teach A Publisher: Gallery Media Group CEO On Being Part Of VaynerX appeared first on AdExchanger.

Read more

The Voice Revolution: A Publisher’s Guide to Testing the Waters

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. In the publishing world, there’s a fine line between jumping the gun on an emerging distribution platform and beingContinue reading »

The post The Voice Revolution: A Publisher’s Guide to Testing the Waters appeared first on AdExchanger.

Read more