We Must Fix The Runaway Infrastructure Chain Before It Derails The Programmatic Market

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Davidson, vice president of platform demand at OpenX. Why would exchanges add to their enormous server-farm costs by sending multiple bid requests to a single demand-side platform (DSP) for the same impression opportunity?Continue reading »

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Why Outsourced Ad Ops Require An Onshore And Offshore Approach

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ron Roccuzzo, managing director of ad operations at The 614 Group. Weighing whether to outsource a publisher’s ad-operations needs is an important decision that should never be taken lightly. There are many factors toContinue reading »

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Trusted Media Brands Turns A Corner In Monetizing Its Audience Growth

Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the company, formerly known as the Reader’s Digest Association, grew readership on RD.com 76% to 8.3 million unique visitors. Taste of Home’s audience grew 39% to 12.7 million unique visitors. OverallContinue reading »

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Is It Too Late For Publishers To Take Back Control?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rohan Lala, director of media activation at IPONWEB. It is no secret that many of today’s digital publishers have serious concerns about the state of ad tech. They have yielded a huge amount ofContinue reading »

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Getting In On The 2020 Election Campaigns: What Publishers Need To Know

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Instead of taking a well-deserved (and much-needed) break after the 2016 presidential election, digital teams went right back to work. That’s partly because presidential electionsContinue reading »

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Programmatic Guaranteed: A Chance To Rethink Publisher Growth

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Devlin Jefferson, vice president of product at Operative. Bauer Xcel recently gave publishers advice about working directly with brands that take programmatic in-house. Note that the advice was written by Bauer’s new in-house programmaticContinue reading »

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For Publishers, The CDP Forges A New Path For Opportunity

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. For the last 10 years, publishers have been using programmatic media technology to drive greater scale and revenue. Real-time biddingContinue reading »

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Fatherly CEO On How To Raise A New Kind Of Publisher

Toddler-age publication Fatherly was designed for the future of digital media. Fatherly CEO Michael Rothman, a veteran of Thrillist, envisioned a branded content-focused publication, with maybe a sideline of commerce via product licensing (not the JackThreads variety). Programmatic was out as an option. “We are at a place where audience doesn’t grow at a paceContinue reading »

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Myth: Increased Competition In Header Bidding Is The Biggest Contributor To Revenue Gains

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko, chief technology officer at Roxot. Many still believe that header bidding increases pricing for publishers’ inventory. This should be one of the major reasons publishers enjoy a 20-30% revenue increase from implementing header bidding.Continue reading »

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Your Ad Tech Tax Is Amazon’s Opportunity

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Claude Denton, co-founder and chief technology officer at Nanigans. When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them withContinue reading »

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