Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a strategic weapon for publishers in the battle for online ad dollars against the Facebook and Google duopoly. In data co-ops,Continue reading »

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Tales From The Ads.txt Trenches

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. Forget this summer’s solar eclipse. We’re witnessing something far more unusual right now: the universal endorsement of a single system in the ad techContinue reading »

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Publishers And The Inevitable Pivot To Video

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Justin Festa, chief digital officer at LittleThings. It feels like every other week another publisher is making a pivot to video or a joke on social media talking about why the pivot to videoContinue reading »

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Al Jazeera Sours On Social Platforms

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When Al Jazeera pulled its cable channel from the American market a few years ago, it saw one bright spot: social media. While the cable channel failed, Al Jazeera saw promise in AJ+, its social media arm focused on Facebook and YouTube distribution. The brand operates with a more youthful vibe, taking a personal tone that appeals to millennials. The English-languageContinue reading »

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Private Marketplaces: Ripe For The Next Great Transformation

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the same: privateContinue reading »

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Fast-Changing Industry Trends Force Publishers To Rethink Content Management

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, executive vice president at Bauer Xcel Media. Media companies took notice when venture-backed sites such as Vox and BuzzFeed plunged tens of millions of dollars into their content management systems. With coolContinue reading »

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How Patch’s CEO Makes Hyperlocal Profitable

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The rise of digital advertising has been tough on local news. Not only have legacy operations, like local newspapers, struggled to survive in the era of Craigslist, Google and Facebook, digital ones haven’t found it easy to gain a perch. Most recently, the owner of Gothamist and DNAinfo shut down the sites in early NovemberContinue reading »

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Publishers Need To Step Up To Get A Clean Slate

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andy Vogel, global head of digital products at NewBase. The ad supply chain is underregulated, and this has become obvious with the recent Financial Times spoofing scandal that uncovered at least six industry players offering fake inventory. WithContinue reading »

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With Browsers Playing God, Publishers Must Find A New Religion

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Apple and Google have both made changes to their browsers recently, and at a recent panel I attended, publishers reported decreased revenues as a result. InContinue reading »

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With New CRO, Bleacher Report Refines Branded Content Play

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With high demand and short supply of pre-roll video ads, many publishers are creating more video content that can be monetized with pre-roll ads. But not Bleacher Report. “Pre-roll is not the future of online advertising,” said Chief Revenue Officer and Chief Marketing Officer Howard Mittman, who joined the sports publication from Condé Nast inContinue reading »

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