Time Out Digital Reinvents Itself Using TripAdvisor As A Model

AdExchanger |

As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution: Borrow the revenue model – and former CMO and president – of TripAdvisor. Time Out once recommended events, hotels and restaurants to readers, but it no longer stops there. Now the publisher allows readers toContinue reading »

The post Time Out Digital Reinvents Itself Using TripAdvisor As A Model appeared first on AdExchanger.

Read more

The Real Power Of Publisher Data

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. As marketers and publishers push to leverage first-party data sets to inform target audiences and campaigns, a new normal is emerging: blendedContinue reading »

The post The Real Power Of Publisher Data appeared first on AdExchanger.

Read more

With GDPR Just Seven Months Away, It’s Time For Publishers To Look Under The Sofa

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matthew Smith, managing director at IDG Connect International. Got data? It’s time to pay closer attention to General Data Protection Regulation (GDPR) because it’s almost certainly going to affect your business and how youContinue reading »

The post With GDPR Just Seven Months Away, It’s Time For Publishers To Look Under The Sofa appeared first on AdExchanger.

Read more

We Need A Collective Push To End Site Spoofing

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jana Meron, vice president of programmatic and data strategy at Business Insider. Jana will present “Insider View From The Publisher” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference Oct. 25-26. Ad fraud is a much-discussed headache forContinue reading »

The post We Need A Collective Push To End Site Spoofing appeared first on AdExchanger.

Read more

To Fight The Duopoly, CBS Interactive’s Programmatic Head Urges Publishers To Band Together

AdExchanger |

Programmatic is suffering from a crisis in confidence from marketers. And that crisis affects premium publishers like CBS Interactive. But there are solutions on the horizon, according to Jason White, SVP and GM of global programmatic revenue at CBS Interactive. Header bidding, for example, will boost transparency in the marketplace and even the playing fieldContinue reading »

The post To Fight The Duopoly, CBS Interactive’s Programmatic Head Urges Publishers To Band Together appeared first on AdExchanger.

Read more

Walled Gardens Pave The Way For Server-Side Measurement

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Chris will present “Server-Side Attribution” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26. The growing power of walled gardens isn’t all bad for the rest of the media world. Facebook,Continue reading »

The post Walled Gardens Pave The Way For Server-Side Measurement appeared first on AdExchanger.

Read more

The Graduation Of Prebid

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. Something important just happened in the header bidding world that you may have missed. AppNexus and Rubicon recently announced the formation of Prebid.org, an independent organizationContinue reading »

The post The Graduation Of Prebid appeared first on AdExchanger.

Read more

With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, co-founder and chief product officer at STAQ. Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companiesContinue reading »

The post With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display appeared first on AdExchanger.

Read more

Demand-Path Optimization: The Flip Side Of Supply-Path Optimization

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not justContinue reading »

The post Demand-Path Optimization: The Flip Side Of Supply-Path Optimization appeared first on AdExchanger.

Read more

Mobile App Bidding And The Next Horizon Of The Waterfall

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Casie Attardi Jordan, director of professional services at MoPub, a Twitter company. Casie will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. While adoption of header bidding has gained traction on desktop, the staticContinue reading »

The post Mobile App Bidding And The Next Horizon Of The Waterfall appeared first on AdExchanger.

Read more