The Trade Desk Rolls Out Connected TV Targeting And Attribution

AdExchanger |

Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets. The company on Thursday rolled out a connected TV targeting and attribution tool designed to extend digital buying capabilities like retargeting and audience matching into the over-the-top environment. According to CEO Jeff Green, connected TV inventory available through The Trade Desk increasedContinue reading »

The post The Trade Desk Rolls Out Connected TV Targeting And Attribution appeared first on AdExchanger.

Read more

How M&A Impacts The Remaining DSPs

AdExchanger |

For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costsContinue reading »

The post How M&A Impacts The Remaining DSPs appeared first on AdExchanger.

Read more

Buyers Run Into Roadblocks In OTT Trackability

AdExchanger |

OTT is a catch-22 for advertisers. While it reaches the cord cutters traditional TV advertisers want to target, that audience is still difficult to track in an OTT environment. Although the channel is capturing more attention (and dollars) from the traditional TV camp, digital buyers say connected TV needs to address the issue of identityContinue reading »

The post Buyers Run Into Roadblocks In OTT Trackability appeared first on AdExchanger.

Read more

Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk

AdExchanger |

Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk’s IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. “There was a lot of negative sentimentContinue reading »

The post Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk appeared first on AdExchanger.

Read more

Expect Invalid Traffic, But Don’t Tolerate Methbot

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Arnold, senior director of marketplace quality at The Trade Desk. The plague of invalid traffic (IVT) is well documented across the industry, particularly in recent weeks with the discoveryContinue reading »

The post Expect Invalid Traffic, But Don’t Tolerate Methbot appeared first on AdExchanger.

Read more