Hulu Will Finally Open A Self-Serve PMP – Is It Because It’s Growing Too Fast To Meet Demand?

On Jan. 1, 2019, Hulu will release a self-serve private marketplace that will allow advertisers to bid on Hulu inventory without going through the additional steps of working with Hulu’s sales team. Instead, advertisers can use their own DSPs or trading desks to plug into the marketplace. The PMP will initially house standard 30-second spots,Continue reading »

The post Hulu Will Finally Open A Self-Serve PMP – Is It Because It’s Growing Too Fast To Meet Demand? appeared first on AdExchanger.

Read more

The Trade Desk Grows Hand-Over-Fist In Q3

The Trade Desk reported Q3 revenue of $118.8 million, a 50% year-over-year increase. The company has maintained growth of 50% or more in the past two quarters, matching its growth rates from the same periods last year. With an upward revision to the company’s revenue forecast next quarter, CEO Jeff Green said he expects theContinue reading »

The post The Trade Desk Grows Hand-Over-Fist In Q3 appeared first on AdExchanger.

Read more

The Trade Desk Is Flying High. Can It Last?

When The Trade Desk IPO’d in September 2016, it nearly doubled its own value projection and quickly became a $1 billion company. Fast-forward two years and the company’s market cap sits at around $6 billion. The question for many analysts and ad tech observers is: How long can this ride last? Investors have pumped aContinue reading »

The post The Trade Desk Is Flying High. Can It Last? appeared first on AdExchanger.

Read more

The Trade Desk Surges On Record Revenue – With No Sign of GDPR Slowdown

The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year, according to the company’s earnings report released Thursday. That growth rate is identical to 2017’s annual growth rate, and the company’s retention rate topped 95% for the 18th consecutive quarter. On the company’s earnings call,Continue reading »

The post The Trade Desk Surges On Record Revenue – With No Sign of GDPR Slowdown appeared first on AdExchanger.

Read more

Analyst Brian Wieser Takes On Ad Tech’s ‘Big Two,’ Criteo And The Trade Desk

On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first ad tech stocks. Wieser covers large entities across the media and marketing sectors. His smallest previously was Interpublic Group, which has a $10 billion market cap. But when investors began asking him more about adContinue reading »

The post Analyst Brian Wieser Takes On Ad Tech’s ‘Big Two,’ Criteo And The Trade Desk appeared first on AdExchanger.

Read more

The Trade Desk’s New Product Suite Could Boost Emerging Programmatic Channels

The Trade Desk on Tuesday released a campaign planning tool called Planner. Powered by company’s first branded AI product, called Koa, which was also released Tuesday, Planner is designed to drive pre-campaign and in-flight optimization. The vendor hopes the two products will accelerate spend in emerging categories such as streaming audio and connected TV andContinue reading »

The post The Trade Desk’s New Product Suite Could Boost Emerging Programmatic Channels appeared first on AdExchanger.

Read more

With Revenue Growing, The Trade Desk Raises Guidance And Keeps On Trucking

The Trade Desk generated $85.7 million in revenue during the first quarter of 2018, a 61% jump from the same period last year, the company disclosed in its earnings report Thursday. Profitability was also up, with net quarterly income reaching $9.1 million, compared to $4.9 million in Q1 2017. The Trade Desk raised its 2018Continue reading »

The post With Revenue Growing, The Trade Desk Raises Guidance And Keeps On Trucking appeared first on AdExchanger.

Read more

The Trade Desk Continues Growth Run And Sets Out TV Ambitions

AdExchanger |

Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to $308 million, the company disclosed in its Q4 2017 earnings report Thursday. Shares increased more than 10% during after-hours trading. The Trade Desk also cleared another milestone, with mobile surpassing desktop display last year forContinue reading »

The post The Trade Desk Continues Growth Run And Sets Out TV Ambitions appeared first on AdExchanger.

Read more

Why Some Data Companies Are Selling Data As A Percent Of Media

AdExchanger |

Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than transacting on CPMs. Instead of buying data at a fixed rate per thousand impressions, a percent-of-media model ties the cost of data to the cost of media. An advertiser, for instance, is unlikely to spendContinue reading »

The post Why Some Data Companies Are Selling Data As A Percent Of Media appeared first on AdExchanger.

Read more

The TrustX Transparency Train Is Picking Up Speed. Next Stop: The Trade Desk

AdExchanger |

When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where buyers were making demands that were ultimately not panning out to be so good for the sellers or that sellers would put something into the marketplace that wasn’t interesting to buyers,” saidContinue reading »

The post The TrustX Transparency Train Is Picking Up Speed. Next Stop: The Trade Desk appeared first on AdExchanger.

Read more