The TrustX Transparency Train Is Picking Up Speed. Next Stop: The Trade Desk

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When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where buyers were making demands that were ultimately not panning out to be so good for the sellers or that sellers would put something into the marketplace that wasn’t interesting to buyers,” saidContinue reading »

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The Trade Desk Reports 50% Yearly Revenue Growth, And Charts Where It Will Find More

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The Trade Desk reported net revenue of $79.4 million in the third quarter, a 50% jump over the same period last year. The Trade Desk increased its forecasted revenue for 2017 from $303 million to $306 million, and has beaten and increased its revenue guidance in all five quarters since its IPO. The company’s firstContinue reading »

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The Trade Desk Snaps Up Adbrain As Ad Tech Pursues Cross-Device Roots

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The Trade Desk on Wednesday made its first-ever acquisition when it bought the cross-device identity graph company Adbrain, adding a data set of cross-device IDs to its own demand-side platform. Terms of the deal were not disclosed. But the acquisition isn’t expected to materially impact The Trade Desk’s earning report and adds a 20-person teamContinue reading »

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The Trade Desk Rolls Out Connected TV Targeting And Attribution

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Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets. The company on Thursday rolled out a connected TV targeting and attribution tool designed to extend digital buying capabilities like retargeting and audience matching into the over-the-top environment. According to CEO Jeff Green, connected TV inventory available through The Trade Desk increasedContinue reading »

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How M&A Impacts The Remaining DSPs

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For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costsContinue reading »

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Buyers Run Into Roadblocks In OTT Trackability

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OTT is a catch-22 for advertisers. While it reaches the cord cutters traditional TV advertisers want to target, that audience is still difficult to track in an OTT environment. Although the channel is capturing more attention (and dollars) from the traditional TV camp, digital buyers say connected TV needs to address the issue of identityContinue reading »

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Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk

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Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk’s IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. “There was a lot of negative sentimentContinue reading »

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Expect Invalid Traffic, But Don’t Tolerate Methbot

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Arnold, senior director of marketplace quality at The Trade Desk. The plague of invalid traffic (IVT) is well documented across the industry, particularly in recent weeks with the discoveryContinue reading »

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