Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New...
Tipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that are meant to deliver a...
AUCKLAND, Today: Subway® New Zealand highlights their value with another bold campaign, focusing on the hefty size of their Footlongs....
Stagecoach, the top-grossing country music festival in America--which may or may not get a visit from Beyonce this year--is breaking...
The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have...
The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has...
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety....
Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up...
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party...