AUCKLAND, Today: Subway® New Zealand highlights their value with another bold campaign, focusing on the hefty size of their Footlongs....
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Stagecoach, the top-grossing country music festival in America--which may or may not get a visit from Beyonce this year--is breaking...
The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have...
The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has...
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety....
Contextual targeting is getting a generative AI glow-up. In the old days of contextual targeting, a media planner came up...
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party...
People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal...
A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting...
FCB and NZTA Waka Kotahi have launched their latest campaign, aimed at raising awareness of the critical importance of vehicle...