You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind...
Their
As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping...
CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently,...
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards...
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....
Occasionally, creative and media agencies will partner together in a pitch in order to have the scale needed to compete...
Hey readers, welcome to the AdExchanger Commerce weekly, where we have the news and trends marketers need to know in...
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the...