Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate...
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Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and...
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching...
Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional...
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have...
2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital...
Sling TV looks slightly different this morning thanks to a new brand campaign, visual identity, and mnemonic with the creative...
Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings...
Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not...
You know that oft-quoted axiom about “unknown unknowns” – unexpected and unforeseen conditions that can lead to the failure of a...