In podcasting, knowing how your audience stacks up against the competition has always been a bit of a guessing game. And BBC Studios, the content production arm of the British public broadcasting corporation, was tired of guessing. Around two years ago, BBC Studios started working with digital audio monetization and measurement platform Triton Digital, and […]
The post BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up appeared first on AdExchanger.
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