Guest column byRuben SchreursGroup Chief Product OfficerSometimes it feels like you have one of two options in ad tech: You’re...
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What does a bloody third-person shooter game about robbing banks at gunpoint have in common with a hyper-casual game that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocs The European Parliament has voted...
AUCKLAND, Today: Inspired by the forgotten fruits of Kiwi kids’ lunchboxes and demand for convenience, Barker’s of Geraldine via creative...
Community engagement has become a key pillar of any brand strategy. Frequent interaction between a brand and its community is...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ye Shall Not Password! Password sharing isn’t just a...
While the TV industry did not have to weather the prolonged Covid-related production shutdowns and the major, streaming-focused reorganizations that...
As Kristen Cavallo and I flashed our vaccine cards and pulled down our masks at Bryant Park Grill a few...
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads...