Merkle Is Riding The Retail Media Network Craze (With It’s Eye On The Next Big Thing)

Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. That isn’t surprising. Although people tend to think of retail advertising from the perspective of grocery store chains and major CPG brands (Walmart, Target, Kroger and the brands they carry), these days the “retail media” category includes a host of new… Continue reading »

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