Ahead of the 2024 Cannes Lions festival, ADWEEK asked creatives who have either won a prestigious Cannes Lions Award or...
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When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's...
How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force...
Following the success of their collaboration with Cookie time, nut butter maker Fix & Fogg have teamed up with some...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their...
Co-Founder and partner of independent media agency D3, Alex Radford, shares his thoughts on why media agencies need to be...