Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
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The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their...
Co-Founder and partner of independent media agency D3, Alex Radford, shares his thoughts on why media agencies need to be...
Hosted by the Marketing Association and sponsored by MediaWorks, the ‘Think Again’ event series aim to foster thought-provoking discussion and...
To convey the unique experience of eating in a Nando's restaurant to Gen Z consumers, the U.K. chain has introduced...
During an economic downturn, CMO priorities and funding decisions may have an impact on almost every department of an organization,...
When the Supreme Court overturned the federal ban on sports betting in 2018, the addressable audience for gambling companies grew...
Today, Latinos make up nearly 20% of the current U.S. population. They’re also the future of America. Almost 30% of...
QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people...