In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid...
Thinks
The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some...
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a...
Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes...
Earlier this year, former Real Housewives of New York City star Bethenny Frankel posted a TikTok video of herself prowling...
As artificial intelligence impacts the operations of digital media publishers, Reddit chief operating officer Jen Wong believes that the community...
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post...
Like all of the 70,000 ground troops who'd be part of the Iraq War in 2003, Rob Seo--part of the...
"The Sell Sider" is a column written by the sell side of the digital media community. Steven Shure has surfed big...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kii To Success? As the ad industry struggles to...