Health care products are the hardest hit, according to new data from IPG's Intelligence Node. Adweek Feed
ThirdParty
The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; and Perplexity's...
On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the...
The two companies are piloting a marketplace integration for retailers. Adweek Feed
A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to...
Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred...
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will...
Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably...
Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad...
You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the...