Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred...
ThirdParty
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will...
Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably...
Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad...
You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the...
Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly,...
On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from...
Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em. Earlier this week, Google delayed third-party cookie...
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t...
Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from...