What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
ThirdParty
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Ignoring The Third-Party Cookie Deadline appeared...
St. Clair McLeanVP of Infrastructure and Security“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s $ 18 Billion Offer Almost exactly one...
TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing...
Four years ago, independent media agency Horizon Media took stock of the work it was doing for clients and realized...
Last September, Facebook introduced the Reels format that originated on Meta sister application Instagram, and Tuesday, people gained the ability...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What The Future Holds Future PLC acquired entertainment news...
Better suitable than sorry. Or something like that. On Thursday, Meta announced plans to create content-based controls for Feed (formerly...