Are you having fun in the sandbox? I hope so, because it’s going to be awhile. Google‘s plan to deprecate...
ThirdParty
Another shoe has dropped. On Tuesday, the European Commission, which is the main executive body of the EU, opened a...
We’re entering the end-game for third-party cookies, but an unlikely group could intervene to keep them alive: regulators. Last Friday,...
Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners....
Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them. On...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s ID Add to cart: proprietary third-party cookie replacement....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
This article is sponsored by LiveIntent. At LiveIntent, we fully support consumer privacy. There is an organic desire for consumer...
The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is...