Publishers and brands alike increasingly share an overarching concern: consumer trust. For years, customer data has fueled the marketing efforts...
ThirdParty
And so it begins. Apple started rejecting app updates on Thursday that conflict with its AppTrackingTrackingTransparency (ATT) framework. ATT prohibits...
The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel Springer was prepared...
Despite the public declarations kicking the third-party cookie habit can be tough. To help persuade marketers, lifestyle publisher Livingly Media...
Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it...
This article is sponsored by Oracle. If you spent most of 2020 counting down the days until 2021, then you’re...
After reporting its fourth quarter results on Wednesday, Criteo’s stock popped by more than 17% and hit a 52-week high....
As of Thursday, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible...
Advertising remains a minority-interest for New York's journal of record, but The Times still wants to take greater control over...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The People Vs. Google’s Ad Stack The AGs of...