April 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google’s Message To The Ad Industry: We Won’t Build Our Own Third-Party Cookie Alternatives (And We Don’t Want You To Either)

Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking. In other words, Google is stating for the record that it will not cookContinue reading »

The post Google’s Message To The Ad Industry: We Won’t Build Our Own Third-Party Cookie Alternatives (And We Don’t Want You To Either) appeared first on AdExchanger.


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