AUCKLAND, Today: Leading NZ out-of-home company Go Media has been certified to provide its customers with enhanced campaign delivery analytics...
ThirdParty
Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as...
You could argue third-party cookies are already stale – but they just won’t go away. Google just extended their expiration date...
Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least...
Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in...
Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital...
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Ignoring The Third-Party Cookie Deadline appeared...
St. Clair McLeanVP of Infrastructure and Security“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...