“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods...
A devastating aspect of motor neuron disease (MND)--a neurodegenerative condition that deteriorates muscular nerve cells--is that it can take away...
Adweek's emerging tech reporter, Patrick Kulp and Senior Producer, Al Mannarino join David and Shannon to discuss this year's best...
Shoe brand Skechers has relied on comfort as an important feature to sell in advertising its shoes through the years,...
Expectant mothers in Finland receive a box from the government with items they'll need to help them adjust to parenthood:...
For Black-owned businesses, the pandemic was only the latest obstacle in a line of systemic barriers to success. However, Black-owned...
The metaverse has become such a hot topic in marketing, that you'd be forgiven for thinking some brands need to...
Agency holding companies have been restructuring in recent years, leaning into single P&L models that allow the groups to more...
It was only a century ago, in 1921, when the Football Association--British soccer's governing body--banned women's soccer, saying the sport...