By Trent Lloyd, co-founder and head of APAC at Eyeota When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. And that’s not a bad thing. The simple fact is that the ad industry, on its first run-up to personalized marketing, made a number of… Continue reading »
The post The Ad Industry Gets a Do-Over. This Time, Let’s Get Data Right. appeared first on AdExchanger.
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