It used to be enough for brands to just track what their human customers were saying about them. Now they need...
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“We aren’t just hiring a team – we are building one from the community,” said Jennifer Mitchell, president of CBS...
Wake up, babe! A new LG Ads lawsuit just dropped. Lampros Kalampoukas, one of the co-founders of TV data measurement...
AUCKLAND, Today: Jetstar and Thinkerbell Aotearoa put reverse psychology to the test with a cheeky activation daring Kiwis to do...
Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink.) Pick...
Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising...
It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the...
Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on...
AUCKLAND, Today: Bargains are everywhere – but let’s face it, a lot of them suck. Dodgy quality, hidden catches, or...
The numbers $ 4 billion — Omnicom Group’s Q2 2025 revenue, a 4.2% increase year-over-year. 3% — Organic revenue growth for Q2 2025, led...