At first glance, the World Wildlife Fund's latest campaign looks like a Pixar trailer--which is exactly the point. The nonprofit...
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To all the wine snobs out there: everyone laughs at your labored and ridiculous descriptions of that glass of pinot...
This is the 11th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ,...
Advertising is great, but if you're marketing a CPG product, the first thing you need to get right is packaging....
AUCKLAND, Thursday: Resene and its agency Mediastone came up with the idea of recreating some of the world’s most beloved...
Facebook has announced new corporate sustainability benchmarks along with a new initiative aimed at fighting misinformation about climate change. The...
Covid-19 has had an enormous impact on mental health. For many, the loneliness that's come with quarantine and working from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Max Ads Are you ready for some ads on HBO Max?...
Key Insight: During the pandemic, brands have been lending financial support to establishments crucial to their business model. Crown Royal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Traditional Media In The Doldrums Ad spending in the...