April 20, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Animated Pangolin Is Trying to Get Hollywood’s Attention

At first glance, the World Wildlife Fund’s latest campaign looks like a Pixar trailer–which is exactly the point. The nonprofit recently collaborated with creative agency Arnold Worldwide to create Lin, an excitable animated pangolin with a lisp. In a 60-second video, Lin makes the case for why he should star in a movie and become…
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