Ad startup Biddeo.io announces its expansion to the US. Its MO is to help advertisers secure social video inventory more...
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Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their...
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it...
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small...
As marketers and creatives flock to the Croisette for this year's Cannes Lions festival, they'll notice new players primed to...
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at...
Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s...
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by...