Cannes is where deals get done – and sometimes don’t get done. MediaMath knows this all too well. In Cannes last...
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The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. According to Forrester...
Stuff’s breaking news headlines will soon be appearing on MediaWorks’ billboards across the motu as part of the news group’s...
Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $ 1.1 million...
Great out-of-home advertising isn’t all location, location, location – it has a lot to do with killer creative too. Mark...
Ad startup Biddeo.io announces its expansion to the US. Its MO is to help advertisers secure social video inventory more...
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their...
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it...
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small...