Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying...
Time
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The...
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...
The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one. Despite a...
To celebrate the 25th anniversary of the release of her debut single, "Baby One More Time," Britney Spears partnered with...
The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their...
Wishing you a meaningful Martin Luther King Jr. Day! A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem....
Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime...
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur,...
The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie...