SYDNEY, Monday: The percentage of journalists using press releases has increased year-on-year to 86% as AU-based software PR provider Medianet...
Time
The digital advertising industry has been too focused on data perfection, according to Analytic Partners CEO Nancy Smith. But as...
Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing...
To help consumers counter the impact of inflation, McDonald's has begun a campaign in Sweden to travel back in time...
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But...
Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
The average payment terms from clients now stand at 60 days with--on average--a third of agencies having been forced to...
How do you go from being the supporting act to the star of the show? That's one marketing challenge of...
In a first for Aotearoa, ACC is running a very timely campaign, with a series of ads showing what they...
Distilled on the edge of the earth in Central Otago, Scapegrace whisky sees the new day before the rest of...