Tech vendor Good-Loop--with a mantra of building ad solutions that have a more positive impact on the world--is letting publishers...
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AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year,...
There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it...
Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, has announced the launch of CORE...
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI...
It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention...
It’s safe to say that Alex Jones and Oprah, who both host their own podcasts, will tackle the same subject...
According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least...
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad...
Historically, there’s been no easy way to do all that at the account level in a DSP because a DSP’s...