The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing...
Trade
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures. Adweek Feed
AUCKLAND, Today: CarExpert has touched down in New Zealand, launching its first international move through a joint venture with Trade...
EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes...
CarExpert has officially launched in New Zealand, marking its first international expansion through a joint venture with Trade Me. CarExpert.co.nz...
Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still...
Outgoing finance chief, Alex Kayyal, served at The Trade Desk for nearly six months and will remain on the company’s...
Even as AI search reshapes search traffic, Green says premium open-web inventory stands to benefit. Adweek Feed
The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than...
On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI...