As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus:...
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Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers...
The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features...
"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on...
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped...
The Trade Desk has delivered another smash earnings report, with $ 585 million in Q2 revenue, up 26% year-over-year. The...
Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the...
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen...