Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.” The...
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One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic industry...
A new 30-second ad airs as The Trade Desk's rivalry with Amazon reaches new heights. Adweek Feed
Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on...
The Prebid Summit in New York City on Tuesday offered plenty of new details about The Trade Desk’s OpenAds and...
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players...
What can publishers expect from PubDesk, The Trade Desk’s new publisher dashboard? Not world domination, according to Mike O’Sullivan, The...
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary. The...
No TIDs? No problem. Well, according to The Trade Desk, at least. In August, Prebid.org made the controversial decision to...
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True...