The Prebid Summit in New York City on Tuesday offered plenty of new details about The Trade Desk’s OpenAds and PubDesk products that were announced earlier this month. For one thing, OpenAds – TTD’s version of a Prebid auction, but still with universal Transaction IDs (TIDs) – will require TID sharing, TTD GM of Product […]
The post The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs