Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report....
Transactions
Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Seven ad tech companies made transactions valued at over $ 1 billion in the first quarter of 2021 – double...