The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine –...
transparency
In August 2023, the Advertising Industry announced their collective response to the climate crisis, with the establishment of Ad Net...
Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023...
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or...
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out...
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have...
In today’s evolving digital landscape, the absence of third-party cookies presents new opportunities, and harnessing AI has become indispensable for...
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...
Things are moving (pardon the pun) FAST in CTV programmatic. Total spend topped $ 21 billion in 2023, representing roughly...
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with...