EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes...
transparency
How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out...
What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in...
Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and...
The open internet is at a turning point. Our ecosystem needs transparency, accountability and collaboration from the buy side and...
Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it...
AUCKLAND, Today: The latest Adalytics report has rocked the advertising world, exposing how brands like Samsung, Honda, Puma, and HP...
Every year, StopPress catches up with a group of talented professionals from across the local industry to talk about the...
Every year, StopPress catches up with a group of talented professionals from across the local industry to talk about the...
In light of recent ad industry holding company news, Karangahape Road indie The Goat Farm has chosen to disclose its...