If there is one term dominating the headlines right now, it’s AI. With the promise to transform the world as...
transparency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Google has made a...
Marketers and advertisers have been calling for transparency into their advertising investments – from planning to activation, measurement and optimization – for...
The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years...
In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick...