Things are moving (pardon the pun) FAST in CTV programmatic. Total spend topped $ 21 billion in 2023, representing roughly...
transparency
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with...
If there is one term dominating the headlines right now, it’s AI. With the promise to transform the world as...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Google has made a...
Marketers and advertisers have been calling for transparency into their advertising investments – from planning to activation, measurement and optimization – for...
The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
Will log-file data ever not be a mess? Doubt it. But the TAG TrustNet program, which was launched two years...
In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers...