Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
transparency
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick...
The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive...
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of...
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $ 44 million for breaching...
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $ 44 million for breaching...
Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate...
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...