The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive...
transparency
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of...
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $ 44 million for breaching...
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $ 44 million for breaching...
Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate...
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the...
Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in...