In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships,...
transparency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick...
The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive...
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of...
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $ 44 million for breaching...
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $ 44 million for breaching...
Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate...